Welcome to the Innovation Principles Blog

Welcome to the official blog for “12 Innovation Principles: Inside Google’s Ideation Machine.” This is where we’ll share additional insights, case studies, and updates about the book’s progress.

What to Expect

On this blog, you’ll find:

• Deep dives into specific innovation concepts
• Case studies from Google and beyond
• Behind-the-scenes looks at the book’s creation
• Practical tips you can apply immediately

Stay tuned for more content as we prepare for the book launch!