The 12 Principles

A complete journey from finding breakthrough ideas to building organizations that sustain innovation.

Part 1: Ideate

Find the Right Idea

Discover where breakthrough ideas come from and how to cultivate the mindset that consistently generates innovative concepts.

Learn to identify areas ripe for innovation and understand how to implement effective disruption strategies that match your organization's strengths.

Apply the moonshot framework to identify key problems, develop radical solutions, and map the breakthroughs needed to achieve your vision.

Ensure your innovation idea is viable by defining its end game, making progress measurable, assessing risks, and mapping long-term sustainability.

Turn Ideas into Products

Plan at a macro level how to go from idea to launch and long-term success with strategic roadmapping and milestone planning.

Learn how to quickly build prototypes and initial versions that capture 80% of the benefits at 20% of the effort to validate your direction.

Master the art of scaling quickly to capture the market, including strategies for acquisition and funding to accelerate your pace.

Develop the wisdom to know when to declare success, pivot to a new direction, or sunset a project that isn't working.

Sustain Innovation

Develop the mindset needed to be and remain innovative, including embracing an infinite mission that transcends any single project.

Learn how to establish and nurture a culture that consistently produces innovation and supports creative risk-taking.

Structure your organization to support sustained innovation through proper team design, processes, and governance.

Master innovation diversification and risk management to ensure your organization remains innovative across multiple time horizons.

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