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Part 1: Ideate
Target the Right Area
Learn to identify areas ripe for innovation and understand how to implement effective disruption strategies that match your organization's strengths.
Finding Your Target
Successful innovation requires more than a good idea—it requires targeting the right opportunity at the right time. This chapter teaches you how to identify areas ripe for disruption and match them to your capabilities.
Key Concepts
Learn to read market signals, identify inflection points, and position your innovation efforts where they can have the greatest impact.
Full chapter content coming soon.
Big Ideas
- Not all areas are equally ready for disruption
- Match opportunities to your unique strengths
- Timing is as important as the idea itself
Chapter Outline
- Mapping the innovation landscape
- Identifying inflection points
- Assessing your competitive advantages
- The disruption strategy framework
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