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Part 2: Build

Know When to Call It

Develop the wisdom to know when to declare success, pivot to a new direction, or sunset a project that isn't working.

The Hardest Decision

Knowing when to stop is often harder than knowing when to start. This chapter helps you develop the judgment to make tough calls about your innovation projects.

Key Concepts

Learn to recognize early warning signs, make objective decisions about project fate, and preserve valuable learnings even when projects don’t succeed.

Full chapter content coming soon.

Big Ideas

  • Killing projects is as important as starting them
  • Sunk costs are irrelevant to future decisions
  • Pivots preserve learning, not ego

Chapter Outline

  1. Recognizing success and failure signals
  2. The art of the pivot
  3. Graceful project sunset
  4. Preserving and transferring learnings

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